533 people win the iON Experience

533 people win the iON Experience

Their team was growing fast and they were raising mega money “TEAM PDF WORKING FOR CF” were the iON Experience winners.


We get a lot of people entering to win the iON Experience and sometimes it is hard to choose a team but this team just stood out. The team named “TEAM PDF WORKING FOR CF” were aiming to build a team of 400 people to run the Tough Mudder Obstacle assault course together and in doing so they hoped to raise €100,000 for the Cystic FibrosisCharity in Ireland.

We spoke to team member Thomas Palmer to find out more.

So how did this idea come about?

it was the Brainchild of Pat Divilly from Pat Divilly Fitness who is a ambassador for the Charity. We started getting the Team assembled and pretty soon we had 200 then 300 and finally 533!

Who were the people joining your team and how did they prepare?

People of all shapes, sizes and fitness levels joined the team. In fact 90 % had never done any thing like this before. we ran weekly training sessions and set people up with ongoing training plans.

And how did you raise the money?

We encouraged team members to run fundraising events , cake sales , quiz nights whatever it took to get money fundraised and the results were inspiring!

When did you reach your target?

We hit the €100k mark two days before we ran Tough Mudder and the money is still coming in post event. We estimate we will finish at€ 150k.

I bet it was like an army of Spartans going in to battle?

We took over the first 3 start waves on the Sunday and the course was a sea of orange. The team spirit was as electrifying as Shock therapy was at the end. Everyone crossed the finish line and there were smiles from ear to ear. To have said they will cherish that orange headband forever would be an understatement because Team PDF4CF made Tough Mudder history and more importantly made someone’s Daily grind of living with CF a little bit easier.

Thanks to the iON team who did a great job setting us up with the equipment to capture that special day!

And now for the iON Experience winning video from “TEAM PDF WORKING FOR CF”

tough mudder head bands

ion experience logo



The iON Experience is a competition where Tough Mudder teams win the chance to be strapped up with cameras and followed through the Tough Mudder course by iON’s Creative Capture film crew. As the Tough Mudder season is now coming to a close the competition is now over but you can see the previous iON Experience winners videos Here.

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