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Jeff Schmucker inside a barreling wave

Jeff Schmucker is a fourth generation Eyre Peninsula local. He loves his surf, his fishing and the untamed South Australian coastline he calls home.   We caught up with Jeff and got his thoughts on the intense and daunting localism that parts of South Australia…

  So, some iON team members flew to Mexico City last Friday to attend the Mexican stop of Red Bull X-Fighters! Check-out the iON edit of the event and watch exclusive behind the scenes footage! 12 riders from all over the world, fighting for the…

scotty lagos snowboard

The Dew Tour iON Mountain Championships in Breckenridge, Colorado is always one of the hottest competitions in the world, a flagship shred event that attracts the world’s best. This year was no exception – if anything, the stakes were even higher thanks to the fact…

“The Holy Grail really isn’t it, of surfing? Getting spat out of a big tube. It’s like being reborn.” – Cale Grigson, big wave surfer.   Cale Grigson has got a point. Getting shacked is the one thing every surfer is desperate to experience. And…

The iON Adventure shoots in 1080p footage and also has a built in GPS receiver, which allows users to add location, speed and altitude data to their videos. This brings video footage to life as it enables your friends to really appreciate how fast you were…

If you want to take the pulse of the action sports nation, the annual Vans U.S. Open of Surfing at Huntington Beach is a pretty good place to start. Take a cast list of thousands of spectators, pro skaters, BMXers and, of course, surfers; throw…